​Peak Profits Formula 2.0

"Dr. Reid's work is the difference between me going through the motions and making money.

Jeffrey Moormeier, Quantum-Advisors

Whether you are a new trader or have years of experience managing other people’s money like Jeffrey - whether you are consistently profitable or consistently struggling - your own mind and mindset are critical factors in your performance. It’s true for athletes (you already know this if you compete in a sport) and it’s especially true for traders.

You have probably done your fair share of reading about trading psychology; it’s become a popular field. But reading about psychological traps is only useful up to a point; the truly limiting issues we each face as traders are usually difficult to identify and change in “the heat of the moment” when it really matters.

For example, there’s a weird mental quirk, hidden in plain sight, that affects more than 90% traders (!) and it is really embarrassing. I’ve suffered from it myself and it could be affecting you.

When lost, men are almost twice as likely to pretend we know where we are going and how to get there compared to women, so on average we take about twice as long to ask for directions.

No surprise, really, but this tendency to pretend everything is A-OK affects our trading because men tend to struggle far too long by ourselves with issues that could be resolved much faster with a collaborator/advisor.

And here’s another gender-related issue for you. Men orient and navigate differently than women in a new environment. It’s like men and women have different mind maps.

Men tend to rely on our gut feelings whereas women navigate more by noticing and remembering details. As a result, men get disoriented when the geometry of the environment changes.

That’s a problem for male traders because a price chart is a geometric matrix that is constantly in flux. What was just the floor is now the ceiling, or vice versa! No wonder men get a bit confused by real time price action, but we don’t tend to admit it to ourselves.

In driving, the consequences of the male tendency to pretend-we-know-and-press-on are mere inconveniences. We eventually arrive at our destination, if a bit later than expected, and we can usually come up with some plausible face-saving excuse.

In trading however, especially in today’s modern algorithmic markets, temporary disorientation and denial can lead to operator errors and painful financial consequences.

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In coaching bank and hedge fund traders over the last decade, I’ve learned a few secrets. One client was the head trader for a large fund who was also in charge of hiring new traders. He told me that he recruits Ivy League athletes because they are not only smart and competitive, they can also perform well under pressure.

Most private traders I’ve coached, however, are not prepared for the actual stress and pressure of the trading environment. Frankly, business experience will not prepare you for it. (Athletics or military service might.)

Whatever your background, all traders (and athletes) will periodically slump, doing things we know we shouldn’t do. We lose focus; we revert to old behaviors. For a period of time, we become our own worst enemy and make it easy for others to beat us at the trading game.

As private traders, however, we are relatively isolated, so we lack the type of face to face mentoring that traditionally helped pit traders learn the game.

​To succeed as private traders in a screen-based environment, we must take the initiative to understand ourselves really well, because no one else is going to point out our shortcomings in a helpful form.


So what do we need to learn? Most traders work really hard to get better, but without understanding the big picture process. Here’s a list of my Top 10 Trader Tasks.

  1. Traders develop in phases. Identify your current Developmental Phase and the appropriate tasks you need to master to "graduate" to the next stage.
  2. Formulate a clearly defined Trading Plan so you don’t rely on Intuition, Impulse, or Improvisation.
  3. Clear out Emotional Baggage so you can create and maintain a Positive Mindset even when the P&L is negative. This prevents choking, revenge trading or bailing out.
  4. Identify the strengths and weaknesses of your own Trader Personality to prevent self-sabotage. Self-sabotage often arises from over-utilizing your strengths and not fixing your weaknesses.
  5. Understand how Genetics, Brain Dominance and your Mental Processing Style affect your ability to be cool and consistent under pressure.
  6. Find your personal Balance Point between Aggression and Defensiveness so you can surf the market waves with adaptive flexibility.
  7. Manage Stress so you can trade within your comfort zone, generating short-term performance with longevity.
  8. Eliminate Impulsive Behaviors such as chasing or “premature ejection.”
  9. Develop the Courage not to blink or hesitate when the action gets intense so you can take advantage of opportunities that others let slip away.
  10. Understand the Mind Games professional traders play so you can avoid their Tricks and Traps.


In life, in sports and in trading, we can sometimes self-correct our issues and develop the skills we need. To surmount the more challenging obstacles, however, we usually benefit from the objective perspective and experience of a seasoned coach or mentor.

Perhaps you had someone earlier in your life who helped you at a critical time. Such interventions can be life changing.

That’s why Todd and I decided to create a truly different mentoring program, an experiential 10-Module self-study course that includes a full hour of one-on-one personal consultation and (you won’t believe this ...) unlimited email support for an entire year!!!

The 10 Modules in my Peak Profits Formula (PPF) program work synergistically with the introductory trading psychology lessons you will find in all TCI programs, but the PPF modules go far beyond the basics. You get the real trader roadmap and the specific tools to navigate the entire journey.


What do you get when you sign up for my Peak Profits Formula program?

You get 10 powerful experiential modules that take you on an experiential journey toward trading mastery. There’s nothing like it on the market today.

MODULE #1 guides you step by step to unleash the unstoppable drive that will truly motivate you to succeed day in and day out.

MODULE #2 reveals the hidden pattern of Trader Development (you’ve never seen this before!) so you can understand the obstacles you face and the tasks you must complete to move to the next stage.

MODULE #3 takes you Through the Looking Glass on a personal exploration of your previously uncharted Trader Personality.

MODULE #4 teaches you about your Mental Processing Style, which affects everything about your trading.

MODULE #5 reveals the psychological markers of Risk Aversion and how to overcome it.

MODULE #6 empowers you to stop reckless Risk Seeking behavior and increase discipline.

MODULE #7 gives you the complete Trader Rx for Controlling Stress and Emotions.

MODULE #8 takes you on a journey into the Trader Twilight Zone to further enhance emotional control. It includes a special section on how your Hemispheric Brain Dominance affects your trading.

MODULE #9 is all about achieving Peak Performance (Playing to Win) and how to avoid becoming your own worst enemy in the process.

MODULE #10 provides a detailed Summary of the previous modules in a format that is easy to review, enabling you to integrate all the secrets of the Peak Profits Formula for years to come.

Each of the 10 modules includes a PDF of the entire lesson and a video version. Through this multi-channel learning experience you will be able to assimilate the content faster and better. Plus, each module includes special assessments and exercises designed to give you deep personal insight. But wait, (as they say on TV) ... there’s even more.


As a special bonus, all core modules come with a unique Mp3 audio program that incorporates my Total Brain Conditioning - technology to enhance the pace and depth of change.

The brain conditioning Mp3s are compact, yet amazingly powerful.

Here’s what Mike R. wrote:

“I am writing to tell you how pleased I am with the “Pain Eraser” Mp3 that accompanies Module #1. I have been troubled by my previous losses and it was affecting my trading by stopping me from taking qualified trades.

I listened to the Pain Eraser Mp3 twice on the 1st and 2nd days, then daily for the last few days. I don’t know how or why, but it works! The memory of previous losses was debilitating and now I can remember the losses, but I am no longer emotionally disturbed by them. The pain has been “Erased!”

On my coaching website I sell these specialized Mp3s individually for $250 each, but TCI students and friends get 9 of them when you sign up for thePeak Profits Formula program at no extra charge! That’s an amazing $2,250 in savings!

And then there’s Bonus #2. I charge $450 for a 90-minute consultation and email support is, well, extra. When you sign up for the Peak Profits Formula program you get a full hour of personal consultation, which never expires, plus a year of email support absolutely free!


We did a pre-release of the Peak Profits Formula program in April 2013 and had to quickly close the doors because we reached full capacity within two weeks!

Other specialized mentoring programs at TCI only open to new students once or twice a year.

To fully empower the TCI community, however, Todd has granted permission to open up my Peak Profits Formula program to TCI students and friends 24/7, whenever you feel the need.

The reason is simple: when something gets out of balance in our psychology, our improvised solutions tend to make things worse.

If we don’t get effective and timely guidance when our trading goes off track we can inflict serious damage to our accounts as we try harder and harder to fix a problem that we really don’t understand.

Or we become so discouraged that we want to give up on the whole trading enterprise before we reach our original goal!

That is something neither Todd nor I ever want to see!

If you are not living up to your potential, we want to help you turn your trading around, like R.H. did.

“At one point, I lost 5 figures a day for 5 days in a row (2 days more than $25k). I thought it was over for me as a trader. I was in so much mental pain and my confidence was shot. Every trade I did was wrong. I felt beat up and defeated. …Then, from my work with Dr. Reid, everything changed for me. I mean everything. I began to understand why I had been successful and why I failed, and I made a full recovery. ~ R.H.

Sign up NOW and receive immediate access to my Peak Profits Formula program on TCI’s convenient Kajabi platform. With Kajabi, you have unlimited access 24/7 that never expires and you can download all the module content to your own computer at any time.

Take full advantage of the unlimited email support for a full year and a private 60-minute consultation with me. Plus, you get a1-year 100% money back guarantee!

Find out why 98% of subscribers stick with this program!

Find out why professional money managers say this program makes all the difference to their bottom line!

Sign up today and begin your journey to Peak Profits right now!

By far, this has been the best market-related learning experience I have ever had. Thanks again! All the best.” ~ Don B. – Charlotte, NC

Kenneth has made my day trading not only profitable, but enjoyable. ~ Chad H. – Alberta, Canada

For the first time in 10 years, I feel like the guys who were standing at the other end of my trades taking away my money have gone elsewhere.” ~ Sol M. – New York City, NY

“I didn’t realize that the issue was me. …subsequently, I have had numerous 4-figure days. I made $2,800 on one trade on 11/8. On 12/5, I made $4,100 in 90 minutes. This is more success than I had ever imagined…” ~ Dennis S.

I know myself better and feel like I can move forward now. I certainly recommend you.” ~ Rick W. – Ellisville, MO

“…I am now able to trade fearlessly. This is amazing to me. I average 10-15 ticks a day in the S&P futures, and am ramping up my size so I can make $1500/day. They say the S&P futures is one of the hardest markets to trade. I’m no genius, but even so, my results are consistent. I rarely have a losing day.” ~ Rohan P. – Coralville, Iowa.

I have a new confidence I never had before, and that has helped me tremendously. It has been revolutionary. ~ Mark M. – Dallas, TX

“…my trading, for the first full month since starting to work with you, has produced consistent profits and resulted in my first meaningfully profitable month. …Thank you! This has been a career changing event for me.” ~ Raymond S. – Winston Salem, NC

“It’s been going really well since we last spoke. I feel that you have uncovered the missing piece of the jigsaw that had been frustrating me for so long. …and the results speak for themselves…” ~ Danny A. – Austin, TX

I just had my first profitable week (5 winning days in a row) trading the 6E in a live account. Thank you for helping me turn my trading around!” ~ James F. – St. Louis, MO

U.S. Government Required Disclaimer - Forex, futures, stock, and options trading is not appropriate for everyone. There is a substantial risk of loss associated with trading these markets. Losses can and will occur. No system or methodology has ever been developed that can guarantee profits or ensure freedom from losses. No representation or implication is being made that using the Trading Concepts methodology or system or the information in this letter will generate profits or ensure freedom from losses.